Painting a discolored canine takes just a few seconds. If you want to paint the entire above and below the line, it will take a few minutes.

Absolutely! When W.O.W™ is applied correctly, your teeth look naturally white. If you have extremely discolored teeth, however, you may need 2-3 thin layers on the tooth before it looks naturally white and is completely streak-free. Here it is important to allow the product to dry properly between layers, at least 20 seconds.

W.O.W™ is an excellent alternative for those of you who cannot whiten your teeth due to tooth sensitivity.

Depending on what you eat, W.O.W™ can last all day! If you eat "hard food", such as crackers and nachos, it may be a good idea to carry W.O.W™ in your bag and reapply, just as you would with, for example, lipstick.

Absolutely! W.O.W™ is made for home use. No dental visit necessary but as with any technique, practice makes perfect. Practice, practice and practice for perfect results.

Cleaning your teeth from W.O.W™ is easy! Brush the teeth thoroughly with W.O.W's toothbrush, which is included in the order, and plenty of toothpaste. Should you for some reason not want to use our toothbrush, any semi-hard toothbrush will work.

W.O.W™ only lasts when you eat soft foods such as salmon and potatoes. A good idea is to carry W.O.W™ in your bag and reapply, just as you would with, for example, a lipstick. This is because hard food, such as crackers and crisps, can scrape away the paint.

Yes, W.O.W™ is completely safe! W.O.W™ is non-toxic and all ingredients are approved for use in the mouth. W.O.W™ will not damage the tooth enamel or previous work done on the teeth. However, we recommend not using W.O.W™ if you have braces, extreme tooth sensitivity, cavities or incorrect dental work.

Should you experience a reaction, stop using W.O.W™ and consult a dentist.

Yes! However, you should consult a dentist first if you have pre-existing dental problems.

We would recommend that you take a look at the ingredients and make sure that you do not have any allergies or previous reactions to them. If you have reacted to toothpaste in the past, you may be allergic or sensitive to the titanium dioxide found in W.O.W™.

If you have extremely sensitive gums, we recommend not using W.O.W™.

No, W.O.W™ is not permanent and does not change the tooth in any way, the color is only temporary.

No, not if the product is used correctly and has time to dry properly.

In the bottle, W.O.W™ smells like alcohol, but as W.O.W™ dries on your tooth, the alcohol evaporates and becomes odorless.

If you only paint one discolored tooth each time, you get up to 100 uses per bottle. If you paint the entire above and below row each time, you get up to 20 uses per bottle.

W.O.W™ has a very long shelf life, up to 24 months. However, remember to shake the bottle properly so that pigment stuck in the bottom and on the edges is released.

From the time we receive your order, your order will be sent out within 5-9 working days.